The other day an article appeared in my feed about a woman who “raised two successful CEOs and a doctor” and her thoughts on parenting. I’m down for a parenting article every now and then so I clicked. It was written by Esther Wojcicki who is a journalist, educator, and author of a book titled How to Raise Successful People. Her daughters are the CEO of YouTube, the CEO of 23andMe, and a Berkeley educated epidemiologist with a PhD in anthropology from UCLA, an Undergraduate from Stanford, and Fulbright recipient. That last one wasn't a mistake. Her third daughter is all of that. These are three insanely successful women. Having one of these women in your family would be amazing but all of them? Imagine holiday dinners! Who do you think Esther likes best? I feel like Susan at YouTube is at a disadvantage here. The other two sisters are sequencing our genes to tell us what % neanderthal we are* and studying the impacts of obesity in high-risk populations

Esther’s book is all about what you should do as a parent to raise kids that are resilient, respectful, and self-driven. I like it! Definitely components that lead to success. She uses the acronym TRICK (trust, respect, independence, collaboration, kindness) to lay out her approach, but I think she forgot a letter. “S” for serious privilege. These women who became CEOs and PhDs grew up in a home where their dad was Professor of Physics at Stanford with an undergraduate degree from Harvard. Their mom went to Berkeley for her undergraduate, teaching credential, and Master’s in journalism. She also has an M.A. in educational technology, and earned an M.A. in French and French history from the Sorbonne in Paris. The Sorbonne for goodness sakes! These two people are brilliant!!! They combined their insanely intelligent genes and made babies with an immediate leg up on the rest of the world. No one can fault the Wojcicki sisters for where they were born or what their parents did for a living, that is all pure luck. The issue for me is the idea that if you use Esther’s TRICK your kids are bound to be successful. That’s simply not the case. Esther’s daughters were set up for success for reasons that go far beyond TRICK (though I’m sure it helped). Straight out of the gates (so to speak) they came into the world with a great many advantages. This was their reality:

In addition to those things, they also had access to the very basic necessities to thrive and become successful:

  • Healthy food

  • Consistent shelter

  • No threats of violence

  • A support system

  • Healthcare

  • Access to any education

Esther’s kids did not have to worry about that second list and that is a massive advantage. They may not have noticed it, and many of us are immune to it too, but without all the things on that second list your likelihood of being successful is very slim. One in six kids in the United States lives below the poverty line (poverty according to the U.S. Government = $26,500 for a family of four). One in every thirty kids in the U.S. is homeless. One in every fifteen kids are exposed to intimate partner violence. Every kid needs a squad, someone in their corner, an adult who cares for and about them (#framily), but not all kids get that. Without a support system, who is going to get them health insurance? And who is going to make sure they go to school (especially during a pandemic)? You can’t learn when you are hungry, or tired, or living in fear so the kids who don’t grow up with all of the things on the second list are immediately behind those that do. Many of these kids have the same potential as the Wojcicki sisters but without that serious privilege things don’t play out quite the same. Pretending that socioeconomic, race, and other factors are irrelevant ignores the reality of the situation. We can’t talk about success without also talking about equity.

Let’s take the example of access to a college education. We know there are measurable benefits to completing college. It opens the door to better paying jobs with opportunities for advancement, it provides access to a network of alumni who may hire you, it (in theory) teaches you how to think critically and fend for yourself. These are all exceptionally useful things but college isn't an option for many Americans. In fact, the majority of people ages 18-24 in America do not attend college and that number will continue to increase as tuition rates rise. But cost is not the only barrier to college. When your parents didn’t go to college you are less likely to enroll in challenging courses in high school. When you don’t take those challenging AP classes in high school (because the ability to offer them is impacted by your school’s budget) your chances of getting into college are impacted. Then there are racial and ethnic disparities in the admissions process (especially at elite schools) that are also a massive issue. With all of these hurdles before even starting college it’s clear where and why serious privilege comes in handy.

Raising kids with trust, respect, independence, collaboration, and kindness is amazing. Let’s also add the ability to recognize the barriers in place for those without advantages like the Wojcicki sisters and a desire to do something about it as part of what it means to raise a successful person.


*Less than 2% which is apparently 80% MORE neanderthal than all of the other people using 23andMe. I have a lot of questions.

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So long, farewell